It used to be simple: buy a dot com domain name, put up a Web site, send out some press releases. But this is old-school Internet, and today your company needs to be doing more to maintain your brand, promote your products and services, and stay ahead of the competition.
In this practical demonstration, David will show you how to set up a blog, tie together your customers with an email list service, and participate in social networks such as Facebook and LinkedIn. We’ll answer such questions as:
- Why a free blogging tool from Typepad, WordPress, or Blogger might be more cost-effective than paying for a costly Web programmer and building a site from scratch
- How search engines can find your content better when you have a blog vs. a static Web site
- How Yahoo Groups can manage your email lists and create buzz for your company
- Why your customers might benefit from conversations inside Facebook
- How Instant Messenger can tie your remote employees together and make them more productive
- The right way to answer your customers’ emails and communicate with them
- How Internet telephones and fax systems can save you money and time
You need to play a more active role in understanding and deploying technologies to promoting You.com, and David will show you how. Best of all, many of his suggestions are free or inexpensive, and can be accomplished without the need of a skilled programmer.
